
ELLEN MACARTHUR FOUNDATION
Big Food Redesign Challenge
The Foundation challenged food companies to redesign products so they help nature recover. We rebuilt our pasta around ancient grains from regenerative farmers near our station: Emmer, Serenite spelt, Heliaro and Quintus wheat. Each blend went through lab analysis, texture trials and consumer tastings before we agreed volumes with farmers and millers. The range earned the Nature in mind mark and went on sale at Fortnum & Mason. Alongside it we developed Banna, a cold-extruded cereal of sorghum, buckwheat, amaranth and oats.
With the Ellen MacArthur Foundation, Fortnum & Mason and regenerative grain farmers











